The Walt Disney Company, commonly called Disney is a multinational mass media company that currently publishes and distributes video games worldwide via Disney Interactive Studios Inc. Typically Disney Interactive Studios produces tie-in products for existing franchises from the Walt Disney Company. One of the best known games series they have produced over the years is Kingdom Hearts, a series produced with Japanese developer Square Enix and featuring characters from the Disney, Final Fantasy and The World Ends With You Universes. Currently the studio publishes both Disney and non-Disney branded games across all platforms. After the purchase of Lucasfilm in 2012 by the Walt Disney Company, Disney Interactive Studio Inc began developing Star Wars games for the casual market (EA will continue to produce the games for the core market under exclusive license).